Pragmatic Play Starts €1.25M Kevin Hart Casino Campaign

Pragmatic Play’s €1.25 million Kevin Hart campaign is under way, using slots and live casino rewards to build toward two days of Hart-hosted studio events on November 6 and 7.

The promotion began on October 19 and runs through November 7, 2026. The celebrity name is the obvious headline, but the structure is more interesting than a one-off endorsement: Pragmatic Play is using several weeks of game activity to funnel attention toward scheduled live sessions.

Players collect letters before the live events

The opening Play with Kevin stage runs from October 19 to November 2. Players can collect P-L-A-Y in selected live casino games or K-E-V-I-N across Pragmatic Play’s slots range for a chance to receive free chips. Those chips are redeemable in titles grouped under Kevin’s Picks.

From November 2 to 7, Bet with Kevin changes the mechanic. Players in Kevin’s Picks games can receive random free-chip drops, with the chips usable during the Hart-hosted live events on November 6 and 7.

Pragmatic Play lists Mega Wheel, Amazing Baccarat, Gates of Olympus Roulette, Mega Roulette, Money Time and Sweet Bonanza CandyLand among the live casino games connected with the promotion. The company says the exact tables Hart will host will be revealed on the event days.

More than 30,000 prizes are planned for the finale

The final stage, Kevin Makes It Rain, is scheduled to run during the November 6 and 7 live events. Pragmatic Play says more than 30,000 prizes will be available across the finale, within the wider €1.25 million promotional prize pool.

That makes the campaign less like a celebrity logo pasted onto one product and more like programming around an appointment. Slots provide one route into the promotion, live casino provides another, and both are designed to point toward a specific pair of broadcast-style events.

There are practical limits behind the headline figure. Pragmatic Play says the promotion is not available in the UK and may be restricted in other jurisdictions. The slots portion also requires participating operators to have both Pragmatic Play Slots and Live Casino lobbies connected, so access is not universal even where the supplier’s games are available.

The live appearances on November 6 and 7 are therefore the key test of the concept. Until then, the campaign’s job is simple: turn ordinary game sessions into a countdown to a scheduled live-casino event.